Job Description:

As Forecasting Analyst you will help clients identify key trends in Insider Intelligence’s core research

coverage areas (advertising & marketing, financial services, health and technology across the digital

landscape)—as well as help clients make smart decisions about digital marketing and media

investments. You will work directly with our forecasting team to develop Insider Intelligence/eMarketer estimates

and forecasts and provide our content teams with insights to help develop reports, articles, press

releases, videos and other interactive content as needed.

The Ideal Candidate Is:

· Committed to fostering an inclusive culture and values a representative workplace that

embraces diversity of thought and experience.

· Experienced in quantitative and qualitative data analysis with an innate curiosity around

consumer behavior and technology adoption trends

· A confident and creative presenter who can translate data-heavy analyses into digestible

communications (written and verbal) for internal and external stakeholders

· Highly-organized and pays great attention to detail

Responsibilities:

· Organize and analyze data and qualitative information from various sources related to Insider

Intelligence coverage areas (advertising & marketing, financial services, health and technology

across the digital landscape), to update or develop models for proprietary eMarketer estimates

and forecasts.

· Distill quantitative findings into insights and narratives that impact business objectives.

· Collaborate closely with the forecasting team and other stakeholders across content teams to

identify new trends and topics that are valuable to eMarketer clients and expand eMarketer

estimates and forecasts into those new areas.

Desired Skills & Experience:

· A strong quantitative background with relevant analytical experience in areas such as market

research, marketing & advertising, consumer insights analysis and digital trends preferred.

· Experience with survey data (knowing the impact of various survey qualities, sample size,

collection method, questionnaire, etc.)

· Experience evaluating company financials

· An ability to explain their excel calculations and decisions in their assessment, Experience using

Excel to Analyze data.