Key Responsibilities:

Brand Strategy: Develop and execute brand strategies that align with the organization's objectives, ensuring the cigarette brands' market positioning and appeal to the target audience.

Product Management: Oversee the entire lifecycle of cigarette products, from conceptualization and development to launch, and eventually phase-out. This includes product development, packaging, and pricing strategies.

Market Research: Conduct thorough market research to identify consumer preferences, market trends, and competitor activities. Utilize data to inform brand and product strategies.

Product Innovation: Collaborate with product development teams to create innovative cigarette products that meet consumer demands while ensuring compliance with legal and regulatory requirements.

Marketing Campaigns: Plan and execute marketing campaigns, including advertising, promotions, and public relations activities, to increase brand awareness and drive sales.

Budget Management: Manage the marketing and product development budget for the cigarette division, ensuring efficient allocation of resources to achieve brand and product objectives.

Product Positioning: Define and maintain the unique selling propositions (USPs) of cigarette products, positioning them effectively in the market.

Brand Compliance: Ensure all marketing and advertising activities comply with relevant laws and regulations, especially those pertaining to tobacco products.

Cross-Functional Collaboration: Collaborate with various departments, such as sales, supply chain, and legal, to ensure successful execution of brand and product strategies and initiatives.

Sales Support: Provide sales teams with the necessary tools, materials, and training to effectively market and sell cigarette products.

Performance Tracking: Monitor and analyse the performance of cigarette products, utilizing key performance indicators (KPIs) to assess the success of marketing efforts and product sales.

Consumer Insights: Gather and analyse consumer feedback and insights to adapt marketing strategies and product offerings.

Educational Requirements:

MBA with 8+ years of experience

Knowledge and Skill Set:

Skills: Brand Management, Product Management, Go-To-Market Strategy, Product Marketing, Business Strategy, Consumer Insights, Market Research, Competitive Analysis

Strengths: Collaborative leadership, Strategic thinking, Perseverance, Negotiation, Stakeholder Management, Adaptability.

About Client:

A leading multi-business corporation, one of the foremost FMCG conglomerates with a strong domestic and international presence, boasting nine decades of industry experience.