Responsibilities:

• Manages the CRM & Loyalty Department
• Formulates the CRM & Loyalty strategy
• Leads development / relaunch of the Loyalty Program (LP) in order to ensure best-in-class shopping experience and achieve business objectives.
• Leads direct marketing, including automatic messages and emails, as well as creative-content newsletters.
• Manages the consumer data collection across different touchpoints.
• Analyses consumer insights. Arranges the split tests to optimize the LP services and the CRM communication.
• Leads segmentation and analysis of the CRM database and of the LP database.
• Leads recruitment of new users into the CRM base.
• Manages reporting and dashboards (both operational and executive) within his/her function.

Requirements:

• 7+ years of experience in a role of Head of Loyalty&CRM within large international or Russian FMCG/Retail companies with an extensive set of marketing tools
• Data driven person with track record in database marketing, customer profiling and segmentation.
• Experience developing and deploying CRM and Loyalty Strategies
• Excellent numerical and analytical skills
• Fluency in English

Conditions:

• Ambitious tasks, fast growing international business, competitive compensation.

[email protected]