DESCRIPTION

The Digital Marketing Manager will be responsible for developing, implementing, and managing digital marketing campaigns across various channels to increase brand awareness, drive traffic to our website, and generate leads.

REQUIREMENTS

• 4+ years of experience in digital marketing
• MBA in Marketing from a premier institute
• Experience in working with FMCG clients

RESPONSIBILITIES

• Develop and execute digital marketing strategies to drive traffic and generate leads
• Develop and execute an ecommerce strategy to increase online sales and revenue
• Manage the ecommerce website and ensure a seamless user experience
• Manage and optimize website content, implement digital marketing campaigns that drive traffic and sales to the ecommerce website, improve website rankings
• Implement and optimize ecommerce best practices, including SEO, SEM, email marketing, and social media
• Develop and manage email marketing campaigns to increase engagement and drive conversions
• Manage and optimize social media channels to increase brand awareness and engagement
• Monitor and report on campaign performance, analyzing data to identify opportunities for improvement
• Collaborate with other teams to ensure consistent messaging and branding across all marketing channels
• Stay up-to-date with industry trends and best practices to ensure our digital marketing strategy is always evolving and improving
• Manage relationships with external vendors and agencies as needed
• Continually monitor industry trends and emerging ecommerce technologies to stay ahead of the competition