SPECIFICATIONS:

• The candidate must have 6 to 8 years in Media Management either from an agency or a corporate.
• MBA in Marketing / PG Degree in Media Management / Degree in Visual Communication.

RESPONSIBILITIES:

• Responsible for maximizing awareness of products using multiple media channels (TV, print, radio, social media) in order to raise awareness, drive business and enhance reputation.
• Organizing and aligning strategies with the marketing head for effective media budget spends.
• Undertake the profiling of Target Groups and their preferences with respect to the choice of media for information gathering.
• Focus on the planning, budgeting and execution of ATL communication in line with the brand brief obtained from the brand team on leveraging the medium for each individual communication.
• To ensure that all media communications activity (i.e. press, radio TV, website, online/social media activity) is integrated with marketing and other strategic campaigns and projects prioritised by other departments.
• Oversee the development and running of campaign launch and media sites.
• Evaluate and report on the reach, frequency and impact of media activities through regular media monitoring and contribute copy to campaign evaluations.
• Optimizing ATL deliverables in events / activations by means of media amplification.
• Create and maintain media contact lists, liaise with individuals and media outlets and develop and manage relationships with key media partners.
• Provide media based inputs for the evaluation of the financial aspects such as budgets & expenditures.
• To be an advocate for the latest tools, metrics and techniques; advising on media trends and best practice.
• Verification of bills for each media spends.