About the Client

We are a leading specialty e-retailer offering consumer products, vacations, and online education services with an easy and convenient payment plan. Our customers value us for our stress-free payment options that prevent penalty fees and high interest rates. With fixed payment durations, they can budget effectively, enjoying a revolutionary e-commerce experience that enhances their lifestyle responsibly.

About the Role

Experience : 5-8 years

Location : Chennai

This role manages the integrity of customer data across multiple internal data systems such as CDP and internal data lake, and ensures mar-tech components seamlessly integrate with external marketing platforms such as Oracle Responsys (ESP), Monetate, Movable Ink, Bazaarvoice, etc.

Key Responsibilities:

• Collaborate with IT, data teams, and channel managers to ensure data integrity and resolve issues in our marketing technology stack.
• Develop and maintain a precise marketing data dictionary, documenting attributes and dependencies.
• Utilize SQL, SAS, and Boolean logic to build and QA queries for segmentation across platforms.
• Create and manage segment-level Tableau reports using data from our CDP, data lake, and Adobe Analytics.
• Handle marketing channel segmentation requests from inception to export, working with Meta, Oracle Responsys, Google, and direct mail vendors.
• Act as the liaison between channel owners and IT, managing Jira requests and representing marketing in data-driven projects.
• Collaborate with analysts and data science team to implement AI and machine learning models in our personalization engine.

Requirements:

• Hold a Bachelor’s degree in Marketing, Information Systems, or a related field.
• Proven proficiency in marketing technology systems and platforms (CDP, ESPs, etc.).
• Sharp analytical prowess to decode data and trends effectively.
• Exceptional communication skills, fostering seamless collaboration across diverse teams.
• Prior experience within the e-commerce or retail realm is a definite advantage.

If you are passionate about this role and meeting these qualifications, please apply by sending your resume to [email protected]