Responsibilities:

• Conception, implementation and further development of customer lifecycle management, considering all customer touch points
• Provides leadership to the national marketing team, supporting the sales organization in achieving its short, medium and long-term goals
• Collect / systematize and review information about market positions of the competitors, including portfolio, prices, sales channels and sales volumes per channel
• Sets the regional goals, defines and implements the marketing strategy, connected to the general strategy of the area, in coordination with MD and area marketing
• Plans and manages multiple tasks including securing appropriate resources. Creates and monitors personal performance plans for team members
• Collaborates with the area marketing and agree the rollout of central campaigns to the region
• Close relation to customer service and aftersales in the HQ and to sales people needed.

Requirements:

• Marketing professional with long-term experience in commercial B2B marketing
• and in field marketing
• Provides leadership to the national marketing team, supporting the sales organization in achieving its short, medium and long-term goals by ongoing monitoring of KPIs
• Sets the regional goals, defines and implements the marketing strategy and promotions, connected to the general strategy of the area, in coordination with MD and area marketing
• Proven experience working with sales teams and supporting programs to drive awareness and sales; actual telemarketing experience highly desirable
• Proven marketing automation and customer lifecycle management experience and understanding of CRM, preferably Salesforce
• Relevant local and international experience and understanding of relevant cultures and Marketing channels
• Strong, tested experience working within a European organization
• Experience working in a dynamic, fast-paced corporate environment