Responsibilities

1. Responsible to promote Brand health parameters of all brands of KRPL and increase market share.

2. Complete responsibility for conceiving, planning and ensuring the execution of all brand marketing & trade marketing initiatives for all brands of the consumer business in line with Sales / Business objectives.

3. Monitoring and reviewing the performance of various brands against the planned objectives periodically.

4. Total accountability for brand P&L for all KRPL consumer brands. Driving efficient marketing strategies by interacting closely with cross-functional teams.

5. Overseeing the marketing function to identify and develop new customers for products and services.

6. Generating Consumer Insights & Trade Insights through well executed Brand Marketing activities that include Media Planning, Market Research Qualitative/Quantitative – Ongoing / periodic / adhoc, Analytics etc.

7. Transforming Sharp Consumer Insights into Winning Business / Product/ communication Ideas for KRPL.

8. Facilitating new processes, tools, communications, training and methodologies to strengthen market penetration and client acquisition.

9. Guiding the team to build and manage best-in-class demand generation programs using the right mix of inbound, broad-based, account-based, and paid media strategies to optimize lead-to-opportunity-to-deal funnel and drive pipeline for the business.

10. Setting the guidelines and direction for the Digital / social media and social / e- Commerce marketing efforts and closely measuring effectiveness.

11. Serving as the Corporate Communications spokesperson on need and handle Media/Analyst relations, Press Releases, News Coverage and Branding initiatives.

12. Planning and coordinating public affairs, and communication efforts, to include public relations and community outreach.

13. New Product Development – Conceptualizing / scoping and commercializing New products and categories through systematic process and Launching the new products and evaluating the impact.

14. Representing the company at various community and/or business meetings / Policy advocacy / Regulatory / influencers’ Forums to promote the company’s Interest.

15. Promoting positive relations with partners, vendors, and distributors and other external Key stakeholders / Opinion Leaders.

16. Developing the Marketing team and Leadership pipeline through Field work, coaching, mentoring and training. Grooming and supporting the team to deliver ST LT goals.