KRA

JD : Marketing Manager for Baby Personal Care - Metric/KPI

Category Objectives

• Achieve the objectives for Baby Personal Care
• Optimizing visibility investment
• Measuring inputs/activities-wise

Category Core Strategy

• Design and develop strategies for Baby Personal Care
• Plan special activity, campaigns for business channels
• Analyzing current market trends and competition benchmarking
• Market Research & Surveys to understand market trends, consumer needs
• Understanding Consumer insights – lifestyle trends and market insights
• liaise with media and digital advertising

Planning & Execution

• Prepare Annual budget and marketing plan for Baby Personal Care
• Working in partnership with the creative team & agencies to develop inputs/ collaterals and collaborate with cross functional teams.
• Content development and creative planning
• Regular follow up and coordination with sales team to ensure effective implementation of marketing strategies

New Products Development & Category Expansion

• New product development
• Market Analysis and Research, clinical data needs, and financial analysis
• Product/Category development
• Pricing benchmarking with competition & set right pricing
• Overseeing Go-To-Market and Launch plan

Talent Development

• Establishing team values and goals
• Set KRAs, KPIs, Task and Evaluate team performance
• Encourage trust and cooperation among the team

Himalaya Wellness Company