KRA Marketing Manager for Baby Personal Care Category Objectives • Achieve the objectives for Baby Personal Care • Optimizing visibility investment • Measuring inputs/activities-wise Category Core Strategy • Design and develop strategies for Baby Personal Care • Plan special activity, campaigns for business channels • Analyzing current market trends and competition benchmarking • Market Research & Surveys to understand market trends, consumer needs • Understanding Consumer insights – lifestyle trends and market insights • liaise with media and digital advertising Planning & Execution • Prepare Annual budget and marketing plan for Baby Personal Care • Working in partnership with the creative team & agencies to develop inputs/ collaterals and collaborate with cross functional teams. • Content development and creative planning • Regular follow up and coordination with sales team to ensure effective implementation of marketing strategies New Products Development & Category Expansion • New product development • Market Analysis and Research, clinical data needs, and financial analysis • Product/Category development • Pricing benchmarking with competition & set right pricing • Overseeing Go-To-Market and Launch plan Talent Development • Establishing team values and goals • Set KRAs, KPIs, Task and Evaluate team performance • Encourage trust and cooperation among the team