About the role : 

What you’ll do:

• Help up build our emails, SMS, and push notifications using existing templates and
• QC the emails to ensure links work, promotions align with our calendar, and the emails render properly in various ISPs on desktop and mobile
• Assist in providing regular campaign performance reports that include opens, clicks, conversions, demand, unsubscribes, etc
• Manage and work a prioritized worklist, setting up a variety of products across a broad spectrum of vendors and product categories, often requiring accessing different vendors assets from different locations and portals
• Work cross-functionally with Merchandising, Marketing and eCommerce teams to manage and oversee key product launches.
• Continually analyze, provide insights and execute on improvements to the customer experience as it relates to product listing and detail pages and site navigation
• Partner with Customer Care to understand customer feedback and friction related to product content and requested enhancements
• Work directly with eCommerce and Merchandising teams and all vendors to communicate accurate fit and style standards related to product pages
• Implement and maintain style guides in order to write original web content that is consistent with the brands, and edits/loads imagery into carousels that showcases products in the optimal way.
• Additional responsibilities will include workflow, system and process optimization, product template creation and vendor communication to streamline processes

Requirements

• Undergraduate degree and/or technical training
• 3 - 5 years of experience working in an eCommerce environment, digital marketing, or a related field
• Strong understanding of eCommerce retailers and Content Management Systems
• Strong working knowledge of Microsoft Office (Outlook, Excel, Word & PowerPoint)
• knowledge with basic HTML.
• Product content or copy writing background is a strong plus
• Experience working with cross-functional teams and external agencies
• Self-motivated, creative thinker with strong problem-solving skills
• Strong organizational and project management skills
• Ability to work in a self-directed, fast-paced environment, and can work independently
• Team player willing to roll up his/her sleeves to execute against set goals
• Excellent written communication skills, project management skills, and attention to detail.
• Hands-on experience in marketing automation platforms.
• Knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR).
• Experience building email marketing campaigns from scratch.
• Working knowledge of Hybris CMS tools – Backoffice and SmartEdit experience a plus