Back to Jobs
Merchandising – Email Marketing Coordinator
- LocationChennai, India
-
IndustryMarketing and Advertising
Job Description
This individual may be required to provide input to or participate in various projects and will perform other duties as requested.
What you’ll do:
-
Help up build our emails, SMS, and push notifications using existing templates and
-
QC the emails to ensure links work, promotions align with our calendar, and the emails render properly in various ISPs on desktop and mobile
-
Assist in providing regular campaign performance reports that include opens, clicks, conversions, demand, unsubscribes, etc
-
Manage and work a prioritized worklist, setting up a variety of products across a broad spectrum of vendors and product categories, often requiring accessing different vendors assets from different locations and portals
-
Work cross-functionally with Merchandising, Marketing and eCommerce teams to manage and oversee key product launches.
-
Continually analyze, provide insights and execute on improvements to the customer experience as it relates to product listing and detail pages and site navigation
-
Partner with Customer Care to understand customer feedback and friction related to product content and requested enhancements
-
Work directly with eCommerce and Merchandising teams and all vendors to communicate accurate fit and style standards related to product pages
-
Implement and maintain style guides in order to write original web content that is consistent with the brands, and edits/loads imagery into carousels that showcases products in the optimal way.
-
Additional responsibilities will include workflow, system and process optimization, product template creation and vendor communication to streamline processes
Requirements
-
Undergraduate degree and/or technical training
-
3 - 5 years of experience working in an eCommerce environment, digital marketing, or a related field
-
Strong understanding of eCommerce retailers and Content Management Systems
-
Strong working knowledge of Microsoft Office (Outlook, Excel, Word & PowerPoint)
-
knowledge with basic HTML.
-
Product content or copy writing background is a strong plus
-
Experience working with cross-functional teams and external agencies
-
Self-motivated, creative thinker with strong problem-solving skills
-
Strong organizational and project management skills
-
Ability to work in a self-directed, fast-paced environment, and can work independently
-
Team player willing to roll up his/her sleeves to execute against set goals
-
Excellent written communication skills, project management skills, and attention to detail.
-
Hands-on experience in marketing automation platforms.
-
Knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR).
-
Experience building email marketing campaigns from scratch.
-
Working knowledge of Hybris CMS tools – Backoffice and SmartEdit experience a plus
Check Your Resume for Match
Upload your resume and our tool will compare it to the requirements for this job like recruiters do.
Check for Match