Back to Jobs
Performance Marketing Mаnager
SalaryLocationRussiaIndustryProfessional ServicesJob Description
- Develop and manage performance tools, processes, and programs. Be responsible for setting up, managing and optimizing ad campaigns.
- Translate business goals into performance goals. Own strategy and implementation across paid marketing channels.
- Design and evaluate performance appraisal and tracking systems.
- Develop performance improvement plans and growth marketing strategy. Generate data-driven hypothesis for conversion funnel optimization.
- Develop and assess appropriate key performance indicators and benchmarks. Optimize and analyze campaign results to hit KPIs, revenue and budget goals.
- Perform competitive analysis including monitoring competitor activity.
- Understand user value across different channels.
- Own relationships with various channels and partners.
- Develop, implement and test new user acquisition initiatives across various channels.
- Analyze the website compliance with the performance marketing needs.
- Provide regular performance reporting and analysis of key channels including automated and ad hoc reports and dashboards.
- Search for new instruments and channels, new processes and ways of working in the field of performance marketing.
Education and language skills:
- University Degree or equivalent, preferably in marketing or communications;
- English level – Upper Intermediate and higher
- Minimum of 3 years’ experience in performance marketing in different market/business, preferably ecommerce fashion/beauty.
- Experience in Project management.
- Working knowledge of performance management systems and how to tailor those systems to business and brand-marketing goals.
- Experience in effectively tracking performance metrics across performance and brand campaigns.
- Ability to effectively manage and optimize performance marketing budget across marketing channels.
- Ability to determine benchmarks and KPIs.
- Strong analytical approach to conversion funnel metrics measurement, campaign performance and optimization.
- Advanced knowledge of Excel.
- Experience with various ad channels and platforms.
- Familiar with A/B and Multivariate testing design and analysis.
- Yandex.Direct, Google Ads
- Retargeting platforms and tools
- Yandex Display, GDN
- Double Click
- Yandex, Google Mobile Ad
- Targeting in Social Media (VK, Facebook, MyTarget, Instagram, Pinterest, Tik Tok)
- Yandex Market, Google Shopping Ads