Responsibilities:

1. Develop and manage performance tools, processes, and programs. Be responsible for setting up, managing and optimizing ad campaigns.
2. Translate business goals into performance goals. Own strategy and implementation across paid marketing channels.
3. Design and evaluate performance appraisal and tracking systems.
4. Develop performance improvement plans and growth marketing strategy. Generate data-driven hypothesis for conversion funnel optimization.
5. Develop and assess appropriate key performance indicators and benchmarks. Optimize and analyze campaign results to hit KPIs, revenue and budget goals.
6. Perform competitive analysis including monitoring competitor activity.
7. Understand user value across different channels.
8. Own relationships with various channels and partners.
9. Develop, implement and test new user acquisition initiatives across various channels.
10. Analyze the website compliance with the performance marketing needs.
11. Provide regular performance reporting and analysis of key channels including automated and ad hoc reports and dashboards.
12. Search for new instruments and channels, new processes and ways of working in the field of performance marketing.

Requirements:

Education and language skills:

• University Degree or equivalent, preferably in marketing or communications;
• English level – Upper Intermediate and higher

  Work Experience:

• Minimum of 3 years’ experience in performance marketing in different market/business, preferably ecommerce fashion/beauty.
• Experience in Project management.
• Working knowledge of performance management systems and how to tailor those systems to business and brand-marketing goals.
• Experience in effectively tracking performance metrics across performance and brand campaigns.
• Ability to effectively manage and optimize performance marketing budget across marketing channels.
• Ability to determine benchmarks and KPIs.
• Strong analytical approach to conversion funnel metrics measurement, campaign performance and optimization.
• Advanced knowledge of Excel.
• Experience with various ad channels and platforms.
• Familiar with A/B and Multivariate testing design and analysis.
  Qualification:

• Yandex.Direct, Google Ads
• Retargeting platforms and tools
• Yandex Display, GDN
• Double Click
• Yandex, Google Mobile Ad
• Targeting in Social Media (VK, Facebook, MyTarget, Instagram, Pinterest, Tik Tok)
• Yandex Market, Google Shopping Ads
• SEO