Job Description:

Designation:       Product Manager

Location:             Mumbai, Maharashtra

Reports To:         Global Sales & Marketing Director

Industry Type:    Diagnostic

Functional Area: PMT

Experience:          5+ years

Job Responsibilities:

• Working upon “Brand Building” through Brand plans.
• Field work to understand the market & evaluate developed strategies in process.
• Developing & finalizing innovative brand campaigns/strategies/activities.
• To prepare proposal & plan for new product launches, market research survey of doctors & study (as per ORG) before launching of new products.
• Formulating & implementing innovative strategies for launching new brands and increasing sales of the existing ones.
• To analyses the market and competition to identify the opportunities, threats and key issues.
• Collaborate closely with engineering, production, marketing, and sales teams on the development, QA, and release of products and balance of resources to ensure success for the entire organization.
• Work closely with the R&D team to let them know what the market wants and satisfy customer needs.
• Designing of sales promotional inputs including conducting sales promotion meetings Pan India.
• Responsible to manage Marketing Activity of the entire product portfolio.

 Core Competencies:

• The candidate should have brand management experience of 5+ Years in IVD Segment, must have ELISA experience.
• Qualification: Preferred Ph.D. or Postgraduate in Biochemistry/ Biotechnology or an equivalent degree would do.
• Compensation: Best in the Industry with attractive Bonuses and Incentives.
• Work experience as Head of Marketing or VP Marketing, preferably from healthcare domain.
• Thorough knowledge of web analytics and digital marketing.
• Analytical and creative mind.
• Familiarity with CRM/Software tools.