Job Description:

Designation:      Product Marketing Manager

Location:             Gurgaon (Sec-61)

Job Profile:

• You are responsible for the category strategy including product portfolio, marketing goals, sales goals, key activities and rolling forecast.
• You monitor the market share, sales and profit of your own product category in the category management matrix.
• You are responsible for the existing product portfolio and manage the new launches.
• You will visit field regularly (10-30%) to assess the effectiveness of current strategy execution and assess opportunities for the portfolio assigned, and get market feedback on the products, strategies and programs.
• You will develop good KOL connect, plan & execute KOL engagement activities and plan new KOL identification & enrolment plan.
• Making Brand Plans for assigned products/product category and New Launch Plans, followed by Execution of plans, product material creation for sales team (Brochures, Manuals, Training Presentations, Manuals, Detailing script) creation, activities, conferences, trainings.
• You will ensure collaboration with sales for effective execution of planned Marketing Activities and monitor ROI for programs dexecuted.
• You are the "Product Owner" in agile development projects and are therefore responsible for the MVP and the maximization of customer benefit.
• You will develop and maintain new and existing sales partnerships with other manufacturers and trading partners.

Skills:

• MBA/Business studies and 2-5 years of professional experience in product management.
• In-depth marketing knowledge in strategy, conception and implementation as well as an understanding of digital marketing and e-commerce combined with sales experience in the development and sale of private label products
• Experience in project management of complex and cross-product projects
• Strong communication personality with a high level of initiative and entrepreneurial thinking