Product/Sr. Product Specialist – Individual Contributor Role, Functional Area – Field Marketing Job

Summary - Marketing and Pre-Sales of assigned product line in assigned territory

Key Responsibilities:

A-Market Mapping:

• Responsible for the market/hospitals mapping, developing/defining prospect list and market coverage for his/her product portfolio.
• To identify new potential customers and showcase our product superiority through technical presentations.
• To identify new potential areas of application for range of products.
• Assist in conducting market research to find answers about consumer requirements, habits and trends etc.

B- Market Development:

• To participate in varied types of conferences, exhibitions, workshops, CMEs and hospital programs, etc to showcase our product portfolio
• Execution of continuous product drives and focused product demonstrations to provide potential customers with opportunity to see product in use and appreciation of clinical value
• To be responsible for generation of demand with the help of strategies established by corporate marketing.
• To nourish & develop professional and credible relationships with key opinion leaders and reference/training centres.
• To conduct post sale surveillance programs, get feedback from customers to enhance growth prospects for the region.
• Partners with other cross functional teams in selling the company’s products, drive continuous account growth and creating value proposal for the customer.

C- Market Communication:

• Assist in successful execution of marketing plans, campaigns and new product launches

• Assist in developing ideas for creative marketing campaigns in assigned territory

• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.

• Coordinate with external vendors to execute promotional events and campaigns

D- Miscellaneous:

• To work towards achievement of Business/Operating Plans by monitoring placed orders, manage inventory and coordinating with cross functional/support functions.
• Support in driving business with distribution network
• To be responsible for the training of customers/clinicians during the installation/implementation process.
• Develop and maintain in depth knowledge for assigned product(s) / specialty through attendance / participation at key internal meetings / training sessions, relevant congresses, and seminars and by regular self - study of the available clinical literature.
• Responsible for branding of client as an organization including “top of the mind” recall for client’s products among the target customers.
• To ensure compliance with all applicable national laws and regulations, guidelines, codes of conduct client’s policies and procedures and accepted standards of best practices.

Qualifications:

• UG: Graduation with science background (B.Sc, B Parma, Bio-tech, Life Sciences, Bio-Med Engineers)
• PG: MS/M.Sc (Science), MTech (BioMed Engineers/Bio-Technology), MBA/PGDM (Marketing & Sales) will be an added advantage.

Functional Experience:

• Minimum 02 years of Experience in Healthcare Industry (Devices/Capital Equipment will be preferred)

• Well conversant to speak with the doctors, nurses, hospital administrations.

Required Skills:

• Sound verbal & written communication skills in English
• Strong interpersonal and presentation skills.
• Strong Self Image & Team work
• Convincing & demo capabilities
• Initiative, Problem-solving & decision making
• Organizing & Planning work skills
• Detail oriented & focused approach
• Ability to adapt & work under pressure
• Willingness to travel extensively