Job Description

• Lead the respective OTC brand segments (Herbal range of VMS, Lozenges, Antacids, Analgesics and others)
• Develop and deliver the marketing plan in-line with the overall category plan.
• Lead the Creative & Media team and take responsibility for developing and implementing all marketing plans
• Lead marketing plans in collaboration with a variety of functional areas such as PR, Packaging, Design, Product Development, Supply Chain, Commercial and Operations
• Create & lead the NPD roadmap for the category towards achieving long-term vision 
• Analyse and provide consumer, category, and brand information to support channel marketing and sales initiatives
• Lead insight gathering research into consumers and competitive category to secure knowledge that can be utilized to enhance and evolve the brand
• Develop strategies to increase brand market share, brand identity and brand awareness
• Analyse monthly sales and present it to the management in monthly review meetings

Knowledge

• MBA degree required in Marketing, preferred Tier 1 institute
• Advanced Microsoft Excel and PowerPoint skills required

Experience

• 3 -6 years in Consumer/OTC marketing. 

Skills

• Good interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles
• Good presentation and writing skills
• Strategic thinker and creative marketer
• Result orientation and entrepreneurial attitude with high level of accountability and ownership