Our Client is a global FMCG company headquartered in the UK and they have their GIC global innovation centre based out of Hyderabad in Hi-Tech city.

As a Senior Business Analyst, lead medical digital channel activation and operate medical Omni channel products such as Pitcher and SpotMe and will be reporting to Global IT director- medical.

Roles & Responsibilities:

• Support/lead medical digital channel activation, i.e. social messaging, personalized HCP microsite, remote detailing, rep-led email, branded HCP portal, webinar and communication tool between HCPs and patients as part of medical digital eco-system
• Train super users for medical omni-channel products- Pitcher, SpotMe and Experience Cloud
• Drive the development of omni-channel KPIs as well as have a full grasp of actionable KPIs on Pitcher and SpotMe
• Coordinate medical content development for digital channel and share best practice
• Be partner with medical channel to develop omni-channel strategy and drive user adoption of omni-channel products- Pitcher and SpotMe
• Operate medical omni-channel product- Pitcher and manage Pitcher enhancements that require coordination across functions and take charge of setting up processes between global, regional and country teams.
• Coordinate with business and other product teams to drive connected dot under medical ecosystem
• Support medical omni-channel product rollout to all Reckitt countries
• Be the centre of knowledge for medical omni-channel products and responsible for medical omni-channel projects and regular reporting