Responsibilities

1. Responsible to promote Brand health parameters of all brands of organisation and increase market share.
2. Complete responsibility for conceiving, planning and ensuring the execution of all brand marketing & trade marketing initiatives for all brands of the consumer business in line with Sales / Business objectives.
3. Monitoring and reviewing the performance of various brands against the planned  objectives periodically.
4. Total accountability for brand P&L for all companies’ consumer brands. Driving efficient marketing strategies by interacting closely with cross-functional teams.
5. Overseeing the marketing function to identify and develop new customers for products and services.
6. Generating Consumer Insights & Trade Insights through well executed Brand Marketing activities that include Media Planning, Market Research Qualitative/Quantitative – Ongoing / periodic / adhoc, Analytics etc.
7. Transforming Sharp Consumer Insights into Winning Business / Product/ communication Ideas.
8. Facilitating new processes, tools, communications, training and methodologies to strengthen market penetration and client acquisition.
9. Guiding the team to build and manage best-in-class demand generation programs using the right mix of inbound, broad-based, account-based, and paid media strategies to optimize lead-to-opportunity-to-deal funnel and drive pipeline for the business.
10. Setting the guidelines and direction for the Digital / social media and social / e- Commerce marketing efforts and closely measuring effectiveness.

Specifications

Experience: 10-13 years of Experience

Educational Qualification: MBA from a premier institute

Proficiency: Planning & Execution of Marketing Strategies ATL-70% & BTL-30%

Special Requisities: Candidate Within the age group of 32-35