Job: Senior Marketing Manager

Location: Dubai - UAE

Industry: Education / Nursery

Key Responsibilities:

Strategic Planning & Brand Development:

• Develop and implement a high-impact marketing strategy aligned with the organization’s goals.

• Strengthen the brand identity and positioning of the organization.

• Identify and execute lead generation initiatives to drive enrollment and business growth.

Marketing Campaigns & Digital Presence:

• Create and oversee engaging digital and social media campaigns across platforms (Facebook, Instagram, LinkedIn).

• Manage SEO, Google Ads, Google Analytics, and email marketing strategies to optimize brand reach.

• Lead content creation, including videos, blogs, newsletters, and press releases.

• Oversee the development and execution of a social media content calendar.

Parent Engagement & Events:

• Plan and execute parent engagement events, open days, and community outreach programs.

• Collaborate with center managers to create compelling promotional activities.

• Communicate offerings effectively to parents and the wider community.

Public Relations & Industry Collaboration:

• Establish relationships with media, industry experts, and influencers to increase brand visibility.

• Prepare and distribute press releases to relevant publications.

• Monitor industry trends and competitor activities to identify opportunities for growth.

Performance Tracking & Reporting:

• Analyze marketing data, campaign performance, and ROI metrics to optimize strategies.

• Present regular marketing reports and insights to the management team.

• Adjust strategies based on data-driven insights and market trends.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree is a plus).

• 5+ years of experience in marketing, preferably within the education or service industry.

• Proven expertise in digital marketing, SEO, social media strategy, and content creation.

• Strong understanding of Google Analytics, Google Ads, and paid advertising strategies.

• Hands-on experience with graphic design tools like Canva or Adobe Suite.

• Exceptional communication, leadership, and project management skills.

• Ability to multi-task, meet deadlines, and work independently in a fast-paced environment.

• Flexibility to travel regularly between Dubai and Abu Dhabi.