We are hiring for the role of AGM- Digital Marketing & CRM for one of our reputed client based out in Delhi having 10 years of experience (Post Qualification) as MBA in Digital Marketing

Job Responsibilities 

1. Overall Digital Marketing Strategy & execution -
   • Develop overall digital marketing strategy including Brand assets
   • Develop a brand Ecosystem for the Digital environment
   • Data Management Approach and utilization of same for enhancing Customer Exp
   • To drive overall website and social media traffic and customer engagement
   • To constantly explore ways for digital monetization and maintain existing revenue channels
   • To consolidate the website and social media presence across existing and future platforms
   • Deploy professional tools for listening and analytics and utilize learnings for constant improvement
   • Digital Benchmarking & audit
   • Brand and platform specific partnerships to enhance customer experience
   • Nurturing the online community across platforms in travel/aviation including blogs
   • Media Buying
   • SEO/ SEM approach and management
2. Unified CRM strategy & Execution –
   • Ongoing monitoring of 24X7 command center
   •  Integration of all CRM channels into one- social media, email, call center, govt portals and website CRM
   • Management and constant evaluation of technology partner & API integration
   • Set up BI dashboards and sharing across the organization to enhance customer experience
   •  CRM benchmarking & audits
   • Innovations to enhance integration with other digital assets and emerging channels
3. Content Strategy
   • Drive strategic campaigns and ideas that have direct business impact 
   • Manage the annual content calendar
   • One Brand, One Voice
4. E-Commerce
   • Develop E-commerce approach for Customers
   • Deploy and integrate with Brand and Brand Ecosystem assets
5. Stakeholder Management
   • Nurturing a strong relationship with brands for online campaigns and response management
   •  Partnered campaigns
   •  New business promotion
   • Ministry and other stakeholders
6. Digital PR
   •  Maintaining relationship with listicles
   •  Positive paid and organic articles
   • Influencer Management
   • Blogs
7. Team & vendor Management
   • To 24X7 sustainability of unified CRM operations
   •  To recruit and train team members and manage their growth
   • To manage team attrition
   • To identify and onboard vendors
   •  To ensure timely payment and protect organization’s interest