- LocationEurope
-
IndustryArea Manager
This role is field based and requires a full driving license and the ability to travel within the region of the role South East England & Channel Islands and flexibility for overnight stays as needed.
The role will be responsible for the successful delivery of the new car Dealer Business Objective and Accessory Sales for the South Region. Working closely with the dealers in the assigned area to develop a strong manufacturer/dealer partnership, offering the necessary guidance to support the dealers in the delivery of our mutual objectives.
This is a geographical driven role which requires the candidate to have knowledge and understanding of the local market including competitor activities. The role will also require a strong relationship with the Area Customer Manager and the Regional team as a whole, to develop a strong team ethos where team dynamics are an important element. The role is also responsible for developing a strong customer experience and exceeding our Customer Satisfaction targets.
Main Responsibilities:
- Maintain strong business relationships with all levels of management in each Dealership within the assigned area.
- Accountable for achievement of the Dealer Business Objectives on new vehicles.
- Analysing sales mix, marketing, and promotion of new product at local level, and implementation of countermeasures where required.
- Analysing and managing turnover of new and used vehicles.
- Quality of customer handling and sales process.
- Analysing Sales CSI (customer satisfaction index) scores, image and brand presentation of new and used car facilities, and implementation of countermeasures where required.
- Planning and proposing local communication of the national consumer offers.
- Influence over local performance in the marketplace.
- Setting, monitoring and evaluating specific action plans.
- Make a positive impact and contribution to achieving a strong dealer constitution to be measured against our KPI's.
- Contribute to the sales and marketing strategy and communicate best practice on marketing and promotional activities.
- Ensure that local marketing is integrated to national advertising and meets our advertising code of conduct.
- Analysis of the activity and marketing KPI's through our KPI system resulting in specific actions and targets.
- Ensure retailers have adequate product and sales training to support their sales objectives.
- Assess and monitor CSI scores for sales, create focus where necessary and implement countermeasures where required.
- Liaise with Corporate and Local Business User teams when required to ensure retailers are given adequate support to achieve overall new sales targets.
- Implement required brand corporate identity in sales facilities.
Qualifications
- Relevant experience to provide individual expertise and to ensure personal/professional credibility.
- Experience of selling and achieving commercial targets.
- Good communication and relationship skills - with internal and external contacts.
- Proven analytical skills to review data and provide quality information to others.
- Broad knowledge of the sector including competitor activity.
- Able to work alone and take on ownership in geographically diverse locations, ensuring personal responsibility and both professional and personal growth.
- Understanding of the dealer business or distribution sector.
Parkside Recruitment Ltd is acting as an Employment Agency in relation to this vacancy. Parkside Recruitment is an Equal Opportunities Employer.
