Job Description

• Head the marketing activities for the Yarns vertical of the business 
• Create a calendar, with consensus from the business teams 
• Execute the calendar
• Track the campaigns (online and offline) and create reports 
• Create a team (if required) or use the common pool of talent 
• Work on 2 goals- Footfall to the centres and onboarding of users on the app 
• Be the single point of contact for all marketing activities for the yarns business 
• Improve the brand image of the company among users 
• Use all channels required for activations 
• Ensure that monthly MQL targets and conversion targets are met 
• Ensure that the NPS scores of the vertical progress positively 
• Bridge the gap between procurement and sales 
• Be responsible for the marketing budget for the vertical 
• Make sure that all the procurement/sales centres have adequate marketing collaterals to assist them with the procurement/sale 
• Strategize on new market entries, and brand presence 
• Understand and utilize all the channels we are using currently to maximize reach and strategize on the usage of other channels 
• Will report to the director of marketing