Job Purpose

Works as the demand generating officer for the marketing department, aligned majorly at lead generation.

Key Responsibilities

• Planning and executing media budgets for digital marketing campaigns, including web, SEO/SEM, email, content writing, social media, and display advertising. Assess against goals (ROI/ ROAS).
• 100% ownership of social media handles and ensure incremental organic growth, lead generation from social media.
• Full stack responsibility of MQL vs SQL, funnel ownership from Tofu to Bo Fu.
• Execution of ABM campaigns and measure efficacy account wise.
• Execution/Analytical level proficiency in Mail Chimp and Email Marketing.
• In charge of website maintenance and traffic on website
• Evaluate emerging digital marketing tools & technologies; provide thought leadership and perspective for adoption where appropriate.
• Work with both internal as well as external agencies to ensure timely execution.
• Content Marketing - Ensure regular updating and distribution of blog posts, newsletters etc.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points to instrument conversion points and optimize user funnels.

Reports to: Manager Marketing.

Mandatory Qualifications/ Skills

• 3-5 years of working experience in digital marketing.
• B2B Industry preferred, SAAS/ IT, Marketing Agency.
• Working knowledge of ad serving tools (e.g., DART, Atlas, Taboola)
• Experience in setting up and optimizing Google AdWords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Preferred Skills/ Qualifications

• MBA/ Certification in Digital Marketing - Top Digital Marketing institute. Solid knowledge of website analytics tools (e.g., Google Analytics)

Job Requirements

• Full-time position based out of Headquarters in Thane, Maharashtra
• Demonstrable experience in leading and managing SEO/SEM, managing customer database, email marketing, social media and/or display advertising campaigns aimed at lead generation
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate CTA.
• Experience in creating, optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.