Summary role description:

Hiring for an Associate Director – social media management for a global Systems Integration / IT Services major.

Company description:

Our client is a is a global Systems Integration, IT Services, Consulting and Digital Solutions company, that helps hundreds of customers secure competitive advantage through technology. Their comprehensive Digital Transformation platform, drives and accelerates the Mobile, Analytics & AI / ML, IoT / Industry 4.0, Cloud and Social journeys of their customers. A tenured Technology major, our client has grown at phenomenal speed over the past few years.

Role details:

• Title / Designation: Associate Director – Social Media Management
• Reporting Manager: Senior Director – Marketing & Communication
• Location:  Mumbai / hybrid

Role & responsibilities:

• Develop and execute a holistic social media strategy and campaigns that aligns with the company’s overall marketing and business objectives.
• Define a robust channel strategy to manage affiliate pages for key businesses. Channel appropriate content on the optimal social media platform to maximize reach and engagement.
• Oversee the creation, curation, and management of high-quality, engaging content for all social media channels. Ensure all content is consistent with brand design standards and tone of voice.
• Execute social listening techniques to monitor sentiment and recommend proactive campaigns and tactical measures as a part of the company’s strategy for crisis communication.
• Collaborate with cross-functional teams — including senior business stakeholders, field, service line and partner marketing teams, PR & media relations — to ensure alignment and integration of social media efforts.
• Develop and implement advocacy programs for sales and the wider employee community to grow and engage our online presence.
• Ability to work in a matrixed environment with multiple stakeholders and execute and deliver against defined KPIs and tight deadlines.
• Explore partnerships with influencers, and work with partners and other external stakeholders, to amplify the reach and impact of our marketing efforts.

Candidate requirements:

.

• Minimum of 10 years’ experience in social media management in a client-side or agency-side role.
• Experience across a diverse set of industries is preferred.
• Hands on experience in leading portfolio of successful campaigns across various channels and demonstrated success in developing and implementing creative strategies that drive brand awareness, engagement, and growth.
• Experience in building, managing, and coaching a global team of social media strategists. Excellent leadership, communication and interpersonal skills — with the ability to inspire and motivate your team members and positively influence your peer group.
• Expertise in social media platforms and proficiency in campaign & content management tools, reporting and analytics (Sprinklr, Hootsuite, Sprout Social, Google Analytics).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent abilities in business storytelling and impeccable written and verbal communications skills. Knowledge of design software, as well as a keen understanding of the latest creative trends to bring ideas to life, is an added advantage
• Bachelor’s degree in media, marketing, communications, or related field; an advanced degree in management or business administration is desirable.

Selection process:

• Two discussions
• Discussion with Senior Director – Marketing & Communication
• HR discussions