We are hiring for one of our reputed client based out in Delhi for the role of Associate General Manager having 10 years of post qualification experience as MBA in Digital Markerting & CRM.

KRAs –

• Overall Digital Marketing Strategy & execution -
  • Develop overall digital marketing strategy including Brand assets
  • Develop a brand Ecosystem for the Digital environment
  •  Data Management Approach and utilization of same for enhancing Customer Exp
  • To drive overall website and social media traffic and customer engagement
  • To constantly explore ways for digital monetization and maintain existing revenue channels
  • To consolidate the website and social media presence across existing and future platforms
  • Deploy professional tools for listening and analytics and utilize learnings for constant improvement
  •  Digital Benchmarking & audit
  • Brand and platform specific partnerships to enhance customer experience
  • Nurturing the online community across platforms in travel/aviation including blogs
  • Media Buying
  • SEO/ SEM approach and management
• Unified CRM strategy & Execution –
  • Ongoing monitoring of 24X7 command center
  • Integration of all CRM channels into one- social media, email, call center, govt portals and website CRM
  • Management and constant evaluation of technology partner & API integration
  •  Set up BI dashboards and sharing across the organization to enhance customer experience
  • CRM benchmarking & audits
  • Innovations to enhance integration with other digital assets and emerging channel
• Content Strategy
  • Drive strategic campaigns and ideas that have direct business impact 
  • Manage the annual content calendar
  • One Brand, One Voice
• E-Commerce
  • Develop E-commerce approach for Customers
  • Deploy and integrate with Brand and Brand Ecosystem assets
• Stakeholder Management
  • Nurturing a strong relationship with brands for online campaigns and response management
  • Partnered campaigns
  • New business promotion
  • Ministry and other stakeholders
• Digital PR
  •  Maintaining relationship with listicles
  • Positive paid and organic articles
  • Influencer Management
  • Blog
• ​​​​​​​Team & vendor Management
  • To 24X7 sustainability of unified CRM operations
  • To recruit and train team members and manage their growth
  • To manage team attrition
  • To identify and onboard vendors
  •  To ensure timely payment and protect organization’s interest

Note: Candidate must have significant exposure in running dynamic Digital led integrated marketing programs in online/offline environment. And must lead team of direct and indirect reportees.