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SalaryCompetitive Salary + Other Benefits
- LocationGhana
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IndustryBanking
Job Title: Business / Branch Manager - Ghana
Industry: Banking
Location: Ghana
Salary: Competitive Salary Package + Benefits
Job Purpose:
To manage customer relationships and drive the acquisition of businesses to achieve profit realization.
Role and Responsibilities
- Prepare annual marketing plans and strategies for liability generation to enable retail officers achieve target objectives.
- Develop marketing plans and strategies for designated product ranges to enable achievement of targeted growth and profit objectives.
- Monitor and control business office income and expenditure to ensure profitability.
- Recommend the creation of risk assets to increase business office profitability
- Provide operational management support for retail teams
- Represent the bank within the wider community.
- Contribute to the effective launching of new products to ensure favorable market response and optimum build-up of revenue
- Facilitate, establish and maintain effective relationships with new and existing customers.
- Evaluate market research and competitor analyses in order to formulate marketing plans and strategies.
- Assume overall accountability for branch expenditure on products and services, such as the administration of consumer lending, current account transactions, overdrafts, credit cards and personal loans.
- Monitor and assign targets to PCMs/account officers to ensure effective focus on target achievement
- Maintain and acquire customer relationships to improve deposit liability growth and mix.
- Providing strategic direction and operational support to employees
- Defining and implementing the delivery of marketing strategies and targets
- Coach and motivate employees to effectively execute their day-to-day tasks to meet corporate targets and delivery objectives
- Key Performance Indicators (KPIs)
- Achievement of set financial targets.
- Timeliness in the Preparation of annual marketing plans and strategies.
- Number of customer relationships improved on and established.
- Branch Profitability.
- Number of Fraud cases recorded.
- Number of Regulatory Infractions.
Job Requirements
Education Requirements:
- Minimum Educational level – Bachelor’s degree; higher degrees/MBA/professional certificates compulsory.
Experience
- Minimum experience – 10-year relevant experience.
Competencies:
Knowledge:
- Banking operations, policies and procedures
- Bank products and services
- Business development and acquisition
- Marketing
- Relationship management
- Central Bank Regulations and Policies
- Good Knowledge of the markets
Key Skills:
- Ability to evaluate needs of customers, and determine what products or service would best serve those needs.
- Interpersonal skills.
- Excellent Negotiation skills.
- Good Communications skills (written and oral)
- Strong Selling and marketing skills
- Self-driven/proactive.
- Strong business acumen.
- Attention to details.
- Supervisory skills.