Key Deliverables

Sales & Marketing

• Partner with the Marketing Manager (MM) and Sales team to assess market opportunities and showcase the brand portfolio in ways that maximize brand strength and sales performance.

• Collaborate with Key Account Managers (KAMs) to ensure adequate distribution of brands across channels.

• Work with MMs to design and implement innovative, disruptive, and engaging brand programs that drive desired consumer behavior change.

• Identify and develop new merchandising opportunities to creatively deliver core brand messages and maximize category visibility.

• Ensure all activations, events, and campaigns build brand equity and reinforce the premium positioning of the portfolio.

Training & Quality

• Collaborate with the PATH Training Manager and MMs to execute high-quality training programs across outlets.

• Deliver specialist brand training through engaging, tailored training solutions.

• Partner with the beer tech department to identify and improve draft quality standards.

• Enhance brand reputation through perfect-serve programs and consistent quality experiences.

Customer & Consumer Management

• Regularly visit customers and key influencers with clear objectives to enhance brand share, equity, distribution, sales, and profitability.

• Build strong relationships with on-trade influencers and outlet staff, inspiring them to become brand champions.

• Represent and personify brand values, bringing the portfolio to life for consumers.

• Ensure compliance with local laws and company policies in all customer and consumer-facing activities.

• Collect and analyze category/brand performance data to inform future activations and strategies.

Reporting Structure & Key Interactions

• Reports to: Marketing Manager

• Key Collaborations:

  • On-trade Sales Team

  • Local & International Brand Owner Representatives

  • Advertising, Promotional & Research Agencies

  • On-trade Customer Base

Minimum Requirements

• Bachelor’s degree in Marketing, Business, Hospitality, or related field.

• 3–5 years of experience in F&B, beverage, or sales roles.

• Minimum 1 year of professional experience in Dubai.

• Strong personal and professional presence with high impact.

• Deep understanding of customers, F&B industry dynamics, and beverage processes.

• Passion for creating innovative initiatives and strong execution strategies.

• Excellent communication skills with the ability to inspire, influence, and build credibility.