Brand Manager role falls into two parts, branding and growth. The branding aspect will require a candidate with experience in the crypto space who understands the importance of narrative and storytelling in marketing a new concept. The candidate will also need to be an expert in growth, who can identify marketing channels, solutions and ideas that will efficiently drive new users to the brand and increase adoption on a large scale.

Requirements:

• Develop strategies and plan extensive marketing campaigns with a consistent narrative to build the brand
• Ensure all marketing, promotion, and product materials are consistent in narrative, design, and branding.
• Locating, managing, and implementing Partnerships with YouTube, influencers, and KOLs to raise brand awareness
• Market research (competitors'social monitoring, industry trends, best practises, topics, etc.)
• Manage growth hacking strategies for the token
• Align the internal team with the marketing and branding strategy
• Collaborate with our Community Manager to evangelise and revitalise the community.
• Maintain a strong social media presence and build relationships with key community members.

Experience:

• Experience working in Web3 & crypto
• Data-driven mindset
• Proactive and self-starter attitude
• Have a strong understanding of crypto and Web3 trends
• Fluent in English

Parkside Recruitment Ltd is acting as an Employment Agency in relation to this vacancy. Parkside Recruitment is an Equal Opportunities Employer.