Key Responsibilities:

• Understand the category & business via in-depth consumer & category insights, digital & e-commerce landscape & retail understanding.
• Assist marketing team to develop category strategy and portfolio/range plan based on in depth understanding of personal care segment.
• Develop and execute the plans in-line with marketing strategy to hit category growth, funnel metrics and P&L targets (top-line and bottom-line).
• Manage the category budget and annual planning process (complete ownership).
• Develop communication strategy and lead to execute media plan (primarily digital media), brief to creative/messaging, brief/buy media, and support creative production & adaptations.
• Drive the execution of the BTL activities as per the agreed plan and provide recommendations as required for the achievement of stated target Marketing.
• Briefing Design Team / external agencies on product packaging design.
• Competition benchmarking forecasting and working with relevant team members to ensure month on month stock availability.