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Brand-manager
The vacancy has expired
- LocationTashkent, Uzbekistan
-
IndustryMarket Research
Job Description
- Research and continuous monitoring of the needs and drivers of the target audience;
- Market and competitive environment research;
- Development of ATL/BTL/PROMO promotions;
- Maintaining the brand image in the mind of the target audience;
- Monitoring the reaction of the target audience, consumer attitudes towards the brand;
- Monitoring the compliance of marketing activity with the current brand strategy (B2B/B2C);
- Studying the features of the promoted product, analyzing consumer requirements for the product based on the results of marketing research.
- Implementation of market analysis, SWOT/ROI;
- Organization of product presentations to potential buyers and consumers (Marketing calendar/ marketing plan);
- Regular interaction (reporting system, activity planning) with the company's international partners.