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Brand Manager
- LocationAlmaty, Kazakhstan
-
IndustryMarketing and Advertising
Job Description
Responsibilities:
- Working with other internal stakeholders.
- Supporting the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth.
- Developing brand annual plans, setting objectives and allocating resources.
- Offering recommendations for integrated commercial plans, developing, and executing marketing plans and pricings/de-pricings with finance that deliver on revenue and profit forecasts, and share objectives. Based on deep consumer insights and brand positioning.
- Developing and implementing integrated marketing communications and 360-degree campaigns.
Requirements:
- Bachelor’s degree required (Marketing).
- Positive and self-motivated - you are persistent, outgoing, independent, and proactive in your work.
- Both a creative and analytical thinker, adept at merging the two approaches to drive breakthrough results. Acumen with financial tools and P&L.
- An advocate for the power and value of Brand Marketing - confident in communicating to the wider business the impact of Brand Marketing within a data-driven culture.
- An exceptional communicator, both in writing and verbally, with the ability to deliver clear and concise recommendations to senior leadership.
- Results-driven - you enjoy grinding away at issues and brainstorming creative methods for problem-solving.
- Interpersonal - you are intuitive, engaging, and outgoing; you are engaging and instantly connect with people.
- Management or Finance. MSc/MBA preferred.
- Minimum of five (5) years brand management experience within the consumer-packaged goods industry.
- Strong strategic and analytical skills; P&L management.
- Demonstrated leadership skills, including a track record of developing and driving initiatives that achieve objectives.
- Strong interpersonal, communication and leadership skills.
- Experience utilizing Nielsen, GFK, and other research data reporting and analysis.
- Experience identifying, building, and delivering growth initiatives in the fast-moving consumer goods industry.
- Strong computer skills with Word, Excel and PowerPoint.
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