Responsibility:

Market and competitor analysis

• Monitor competitor activities in the local market such as pricing and/or sales related processes and propose improvement measures
• Collect  market-specific information via media, market research, price list from competitors, retailers etc
• Gather, prepare and report market/competitor intelligence

Product Management

• Prepare and recommend equipment level and product positioning to Head of Marketing
• Develop and implement with Head of Marketing pricing and discount policy in accordance with company and BRANDS policies
• Support  GM Sales & Marketing  in sales volume and product mix planning
• Ensure preparation of price walks as required
• Custodians of the brands they work for in terms of order planning, coordinating with regions on forecast requirements.
• Trim rationalization and product portfolio management.
• Developing and maintaining price ladders for each model based on specs, competitor prices, value based pricing, etc.
• Ensuring marketing communication are brand/CI compliant and as per guidelines. Also providing Marketing Communications with relevant specs/data for planning effective campaigns with right pricing.
• Tracking of BRANDS Quarterly incentives by brand and ensuring we are having the right process/documentation in place to achieve the incentives.
• Developing internal communications related to new products, updates on specs, price bulletins, etc.
• Liaison with National Sales team on proper claim procedures with BRANDS and assist in any support from BRANDS.
• Receiving all product related bulletins from BRANDS brand teams and ensuring implementation at XXXXX after management approval/direction

Reporting and BRANDS Coordination

• Ensure regular reporting on vehicle sales and stock management as required by XXXXX and company management
• Ensure daily update of XXXXX – reporting system when required
• Coordination with brand teams on new model developments, specs, pricing and coordinating with the relevant people in XXXXX for timely and accurate (price, colours, trims, etc.) orders.
• Competitive price tracking in liaison with external agency.
• Preparing various management reports such as analysing MEAC reports for their brands with details of price indexes, sales performance, mix performance, etc.
• Assisting XXXXX sales teams in any special order details in coordination with BRANDS brand teams, buzz models.

Marketing Management

• Ensuring all key Marketing initiatives are executed in a professional, Quality and timely manner in order to help achieve the set targets for XXXXX.
• Effectively launching all Tactical campaigns based on the XXXXX Marketing Calendar and timely reporting to departmental management
• Coordination with BRANDS MEO for day to day Marketing operations
• Competitive Price Reports
• BRANDS brand Plans
• Claim process for Marketing activities
• Various other BRANDS MEO coordination requests
• Plan and manage via Marketing Executive the event management and execution for
• New Product Launches
• Fleet Events
• XXXXX Regional Events
• Test Drive Events
• Any other Marketing Events
• Effectively launching all XXXXX based BTL campaigns based on the XXXXX Marketing Calendar and timely reporting to XXXXX Management
• Outlining the +//Marketing Calendar for XXXXX with monthly initiatives with tactical budgets.
• Develop and execute tactical campaigns to achieve set quarterly sales objectives and targets.
• Liaison with our agencies for Media, Advertising, BTL and PR operations for all Marketing related operations
• Prepare and attend Management and XXXXX meetings to track and present performance m-o-m.
• Develop the annual Marketing Plans & Budgets for the Marketing Department.
• Liaison with Regional Marketing Executives for timely execution of all campaigns.
• Review and approve Regional Marketing Plans based on the annual Marketing Calendar in-line with the Marketing Head and COO approvals.
• Ensuring XXXXX Marketing department has strong and professional relations with suppliers.
• Responsible for need basis special projects by COO and Management related do dealer development, expansion plans, Corporate Presentations, XXXXX Presentations, etc
• Prepare and present the Marketing Review to track performance
• Present Market Share reports, campaign performance reports
• Responsible for managing and developing marketing materials, POS, Specification stands, super graphics, dealership branding.
• Track, report and monitor leads generated from offline- media and push them to sales to convert.
• Request showroom traffic reports to monitor campaign performance m-o-m

Data Management

• Ensure that franchise data are up-to-date in DMS
• Ensure data input and management into DMS from order input to sale
• Ensure stock management in DMS
• Ensure vehicle costing and invoicing in DMS
• Ensure filing of vehicle documents according to company policies and legal requirements
• 7.
• Claim Management
• Ensure compilation and timely submission of required documents to BRANDS for supported deals

Process Management

• Streamline sales administration and related processes
• Coordinate implementation and monitoring of agreed processes

Qualifications Requirements:

• Strategy and analytical skills to formulate the Marketing Plans
• Minimum of a Bachelor level degree
• Automotive product background is a must.
• Understanding of product management, pricing, model mix management
• Requires a minimum of 2+ years of experience in Brand management for automotive brands
• Extensive Online / Automotive / IT reporting experience
• Demonstrable experience working with data-driven solutions
• Proven, solid track record in utilizing analytical tools, metrics and models for both managing product portfolios and creating product road maps
• Strong understanding of relevant markets, strategies, and products/services
• Proven results and substantial experience collaborating in an agile environment
• Excellent process and product management skills
• Outstanding facilitation, communication and information sharing skills