Expected Work

• Review and agree brand objectives and prepare volume, value and margin forecasts, support and TTS budgets as input to the Annual Plan and Contract respectively.
• Achieve agreed Annual Contract brand volumes, underlying volume growth, Trading Contribution and market shares.
• Lead the process of brand development in line with Category strategies.
• Develop Company-wide deep understanding of market dynamics and consumers, with help/support from the MR Department and third-party MR agencies.
• Develop distinct advertising employing Unilever prescribed systems and procedures.
• Ensure that Category/Brand media plans are in place and adhered to. 
• Train and develop subordinates in order to raise their skills, competencies and potential for future progress.
• Lead the process of deploying innovations on time in full in the marketplace in line with the Brand Vision Plan
• Develop activation plan to meet JTBD through activation team
• Propose, control and reconcile Support Budgets.
• Ensure that accurate Demand Plans are in place.
• Liaise with relevant stakeholders including trade marketing team in planning and implementing trade / consumer activities.
• Liaising with external teams – creative agency, media agency, activation agency and PR agencies on brand activities
• Regularly review market pricing and propose changes to ensure that the brand remains competitive in the marketplace as well as maintains required  
• Engaging consumers to gain an in depth understanding of the category and need for specialist hair care products
• Ensuring availability of products (sourced and locally manufactured) and leading discussions on issues relating to the brand and taking corrective action. 
• Liaising with the QA team to resolve any quality issues quickly with minimum effect to product quality