- LocationRiyadh, Saudi Arabia
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IndustryAutomotive
• Marketing Strategy in collaboration with the HQ marketing team;
• Define and manage Brand positioning to increase Brand power;
• Develop Advertising campaigns, media plan, and a contact strategy;
• Direct offline and digital media, including website and social media strategy and development.
• Owned media such as POS, local special events for branches;
• Develop and pilot marketing efficiency monitoring, ROI, PDCA.;
Manage Internal & External Stakeholders
• To create and maintain an effective synergy between all internal departments and external parties including ad-hoc support to the relevant parties and sustain an overall supervision of the team’s deliverables and other administrative tasks / activities.
• Leads Marketing performance efficiency (PDCA);
• Regularly review and analyze key performance indicators (KPIs) like return on investment (ROI), conversion rates, and customer acquisition costs to assess the effectiveness of marketing strategies.
• Plan, execute, and measure marketing campaigns, adjusting strategies based on performance data to improve outcomes.
• Continuously seek and implement innovative marketing methods and technologies to enhance efficiency and effectiveness.
• Prepare comprehensive reports on marketing performance, detailing successes, challenges, and insights derived from various campaigns and initiatives;
Requirments
Education: Bachelor’s degree or higher in a relevant field
• 7 years+ experience in brand, marketing, and product-ideally within the Automotive industry;
• Brand expert with experience in building brand equity, particularly in new markets;
• Previous experience in high-growth businesses and start-ups is highly preferable;
• Language requirement: English & Arabic
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