About the Company

A multinational company active in over 120 countries, global leader in microbiota-related health, with expertise in women’s health and rare diseases. The portfolio includes well-established OTC products, dietary supplements, and phyto-mineral medicines. The organization consistently invests in innovation, education, and strategic partnerships.

Location: Bucharest
Contract Type: Full-time, permanent
Role Purpose

The Brand Manager plays a key role in developing and strengthening the product portfolio in the local market. The ideal candidate will have both strategic and operational capabilities, with direct responsibility for brand performance, including P&L, product launches, integrated communication targeting both consumers and healthcare professionals, and close collaboration with sales teams.

Key Responsibilities

Brand Strategy & Development

• Develop and implement brand strategies tailored to the local market.
• Propose and coordinate new product launches, adjusting plans based on market evolution.

Marketing & Communication

• Create media, creative, and research briefs based on immediate and medium-term brand needs.
• Propose, develop, and manage integrated campaigns for both consumers and healthcare professionals.
• Ensure communication consistency with brand identity and local regulations.

Analysis & Performance

• Monitor performance indicators: market share, margin, budget, Gross-to-Net.
• Contribute to the S&OP process and sales forecasting.
• Evaluate campaign impact and suggest optimizations.

Collaboration & Influence

• Actively participate in distributor meetings, including commercial negotiations.
• Work closely with sales, regulatory, and medical teams.
• Represent the company at professional and internal events.

Ideal Profile

Experience & Skills

• Minimum 5–7 years of experience in Brand/Product Manager roles, preferably in pharma, OTC, or dietary supplements.
• Experience in developing local communication strategies for both professionals and consumers.
• Strong knowledge of strategic marketing, digital, media planning, and budgeting.
• Above-average communication skills, logical thinking, persuasive argumentation, and fluent presentation abilities.

Personal Attributes

• Intelligent, flexible, adaptable, confident in own opinions, and capable of giving and receiving constructive feedback.
• Team player with decision-making autonomy.
• Open to fast learning and previously exposed to the pharmaceutical market.

Benefits

• Competitive salary package
• Private medical insurance
• Travel insurance
• Company car
• Meal vouchers and gift vouchers
• Inclusive environment, open to diversity and personal development

Thank you for your interest in this professional opportunity! Please note that you will be contacted by an Antal recruiter only if your experience matches the role you applied for. Your CV will be kept in our database for future professional opportunities that may be suitable for the next step in your career.

By applying for this job, you grant Antal Romania/Cluj-Napoca Office written consent and full permission to store your CV in Antal’s systems and to send it to Antal’s clients for evaluation as a candidate for available positions in their organizations.