- LocationFrankfurt, Germany
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IndustryComputer Networking
The Sr. Business Development Manager creates the short and long-term global go-to-market strategy for a target data center segments (Cloud, Colocation and On Premise). Develops significant organizational-wide programs that drive top and bottom line growth, including addressing market gaps and offering development. Performs robust voice of the customer, competitive analysis and diagnosis and market segmentation to target right offering(s) and positions offering(s) appropriately in the market to win. Leads offering development through the organizational matrix, partnering with key stakeholders (R&D, Marketing, Sales, Product Management, etc.) to test, adjust and execute the determined plan in the market.
Responsibilities:
- Work in a highly dynamic environment across the entire organization and never be unchallenged
- Conduct and maintains business/market intelligence, quantitative and qualitative data, presentations and sales analysis to identify and capitalize on the most advantageous macro business trends (technologies, customer needs), and align the business to dynamic end market conditions.
- Drive Voice of Customer (VOC) and generates actionable insights from knowing customers at a deep level; buying partners, emotional & motivational habits
- Perform continuous competitor benchmarking, develop competitive scenarios (threats/trends) and apply appropriate tactical competitive approaches to build a short & long-term competitive advantage in the target market
- Identify gaps and overlaps of product/service offerings within the identified target market and effectively recommends solutions
- Incubate breakthrough target market pipeline opportunities, including new offerings, products, business models, and effective deployment plans
- Support the identification and evaluation of inorganic growth strategies including acquisitions, alliances, licensing, and partnership opportunities for the target market(s)
- Develop new channels, ensures long-term optimization of channel mix by geography, product groups and market segments
- Align & design incentives and compensation for direct and indirect channels to motivate achievement of desired goals
- Interact cross functionally with Sales, Product Management, Engineering, Marketing, Supply Chain, IT, Finance, HR and other functions to evangelize and successfully create sale enablement assets and tools for target market.
Desired Experience:
- Experience with data centers environments and related IT operations
- Understanding of relevant data center offerings provided by companies such as: Equinix, Amazon Web Services and Microsoft Azure
- Knowledge of data center technologies from market leading providers such as: Cisco, Dell EMC, HPe and Arista.
