Key Responsibilities:

1. Online Business Ownership:

• Own and drive the P&L for E-commerce, Q-Commerce, and D2C channels
• Develop & execute annual/quarterly business plans with platform partners
• Ensure pricing hygiene, inventory planning, and fulfilment coordination

2. Channel Strategy & Growth:

• Identify key growth levers by platform – assortment, pricing, visibility, performance campaigns
• Work closely with account managers of marketplaces to unlock campaigns, events & visibility slots
• Build monthly/quarterly marketing calendars aligned with brand and platform priorities

3. Brand Management & GTM:

• Lead digital-first brand strategy for online-exclusive launches and campaigns
• Drive consumer engagement and storytelling across product pages and brand stores
• Ensure brand consistency across D2C and all online touchpoints

4. Performance Marketing & Analytics:

• Work with internal or external performance marketing teams to optimize CAC, ROAS, and conversions
• Monitor and improve metrics like AOV, CTR, CVR, bounce rate, and page loading time (for D2C)
• Analyze consumer cohorts, repeat rates, funnel drop-offs to improve retention and conversion

5. Cross-functional Collaboration:

• Liaise with Supply Chain, Design, Tech, and Customer Support teams to ensure smooth execution
• Collaborate with R&D/PD teams for product launches tailored for online shoppers

Key Skills & Requirements:

• Experience in managing online sales for FMCG / beauty / personal care brands
• Deep understanding of platform algorithms, consumer journey and merchandising
• Strong analytical and commercial acumen; hands-on with data tools like Excel, Google Analytics, etc.
• Experience with Shopify (for D2C), Amazon/Nykaa Seller Central, and Q-commerce dashboards
• Creative thinking with the ability to turn consumer insights into actionable strategies
• Excellent communication, stakeholder management & multitasking abilities

Good to Have:

• Prior experience in a D2C-first brand or high-growth startup environment
• Knowledge of influencer-led commerce and social commerce strategies
• Exposure to international marketplaces is a plus