Our client operates in the exciting and fast-growing domain of loyalty and customer engagement. They are an end-to-end loyalty marketing company that runs its own loyalty programs in partnership with large companies (such as banks, conglomerates, etc.). They are a funded company started by veterans in the Indian Industry. They own a SaaS cloud-based loyalty and travel platform – AI Loyalty that are used for enabling and running our loyalty programs and travel bookings.

Job title — Campaign Manager

Required Skills and Experience: -

• MBA in marketing or communication is a must

• 5+ years of experience in a similar role

• Be a critical thinker with strong problem-solving skills

• Excellent Oral & Written communication skills

• Have proven experience of managing B2B and B2C campaigns

• Understand current marketing trends .The ability to successfully manage multiple campaigns running at the same time

• Having loyalty campaigns background, travel category would be a plus

Location - Mumbai 

Key responsibilities: -

• Create integrated marketing campaigns based on market segments to gain new customers and build repeat business

• Supervise the execution, monitoring and measurement of marketing campaigns and their success

Ensure campaign implementation follows organizational guidelines

• Compile regular reports of campaign performance and results

• Improve new campaigns using data and feedback from existing and previous projects

• Should know email, SMS, wats app direct marketing and campaigns which are data driven.

• They have to work on lifecycle management, campaign design and set up, creatives, open rates for EDMs

Additional Details: -

• Position type and expected hours of work: This is a full-time position. Days and hours of work are Monday to Friday for nine hours. Evening and weekend work may be required as job duties demand.

• May at times be required to work from home

• Travel: As per job & client requirement.