Our client is a leading Romanian omnichannel retailer in electronics, home-appliances, IT & multimedia, with a strong nationwide store network and online presence.  Their mission is to make technology accessible to all customers through seamless online & in-store experiences. 

They already have an established DIY / home-improvement category and are looking to strengthen their marketing leadership in this area.

Digital marketing experience in retail , ecommerce/online is a major advantage.

Role Purpose

You will lead the marketing strategy for the DIY / home-improvement category with the following goals:

• Grow category revenue and market share in DIY/home-improvement products.
   
• Position the brand as the preferred destination for DIY consumers (homeowners, hobbyists, professionals).
   
• Deliver synchronized, multi-channel marketing campaigns across digital, in-store and experiential formats.
   
• Work closely with merchandising, operations, ecommerce, logistics and CRM teams to deliver a seamless omnichannel customer journey.
   

Key Responsibilities

• Develop and implement 12- and 36-month marketing roadmaps for the DIY/home-improvement category.
   
• Conduct market research, customer segmentation and insight work to understand DIY-consumer behaviours, triggers and pain-points.
   
• Define clear positioning, value propositions and messaging targeting homeowners, hobbyists and trade users.
   
• Plan and execute integrated campaigns across digital, social, influencer, POS, events and in-store channels.
   
• Collaborate with product/merchandise teams to shape assortments, bundling, promotion, pricing and launches specific to the DIY/home-improvement category.
   
• Leverage omnichannel retail: online, click-&-collect, store demo/workshop zones, offline + online integration.
   
• Build CRM and loyalty programmes to drive repeat purchase, engagement and customer lifetime value.
   
• Set key performance indicators (KPIs) such as category revenue growth, traffic uplift, online conversion rate, new-customer acquisition, repeat purchase rate; monitor performance and optimise.
   
• Manage the marketing budget for the category; ensure spend is allocated efficiently and delivers measurable business outcomes.
   
• Lead a team of marketing specialists and manage external agencies/vendors; ensure team performance and collaboration across functions.
   
• Monitor trends in tools, renovation, smart-home, garden and DIY/home-improvement sectors; track competitor activity and advise strategic responses.
   

Required Experience & Skills

• min 7-10 years of marketing experience, with at least 3-5 years in the DIY, home-improvement, tools, building-supplies or a closely-related retail category.
   
• Proven track record of achieving category growth in a retail or omnichannel environment.
   
• Experience in integrated marketing across digital, physical stores and event/experiential channels.
   
• Strong understanding of consumer journeys, segmentation and behaviours specifically in a DIY or home-improvement context.
   
• Data-driven: able to define KPIs, analyse results and adjust strategy accordingly.
   
• Demonstrated leadership experience: managing a team, working cross-functionally and managing agencies/vendors.
   
• Fluent in Romanian and English (written and spoken).
   
• Experience working with CRM/loyalty programmes, omnichannel retail journeys and budget management.
   
• Bachelor’s degree in Marketing, Business or related field; an MBA or advanced marketing qualification is a plus.
   

Personal Attributes

• You perform well in a fast-moving retail context and bring clarity when dealing with complexity.
   
• You understand the motivations of a DIY consumer: project mindset, tools, home-improvement goals.
   
• You balance creative strategic thinking with commercial discipline and measurable outcomes.
   
• You build strong relationships and lead through influence and ownership.
   
• You stay current with market trends in DIY / home-improvement and push for measurable business impact.
   

What You’ll Get

• A senior leadership role with real impact, shaping the DIY/home-improvement category within a major Romanian retail brand.
   
• High visibility, cross-departmental exposure and measurable influence on commercial results.
   
• Competitive compensation and benefits package aligned with senior marketing leadership.
   
• Opportunity to drive a category from strategy through execution and measurement in an omnichannel retail context.

We cannot accept candidates that are not experienced in the category marketing described above. 

Our Client is open to promoting a candidate who was not in a similar - team management role before.