Location: International | Work Mode: Hybrid

Travel: Frequent International Travel Required

Reports To: CEO

Leads: Sales Director, Revenue Analyst, Category Directors, Business Development Director

 

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Guiding Principles

 

• Live by the organization’s values and culture

• Follow health, safety, and environmental policies

• Implement and uphold the Quality Management System

• Actively improve systems, practices, and performance

 

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Internal & External Collaboration

 

• Internal: Senior Leadership, Legal, Corporate Development, Innovation & Quality, Supply Chain, Manufacturing, R&D

• External: Traders, Blenders, B2B/B2C Customers, Trade Partners

 

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Role Overview

 

The Chief Commercial Officer is responsible for driving international growth of sustainable food products. This includes developing and executing commercial strategies, expanding into new markets, and achieving revenue and brand goals globally.

 

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Accountabilities

 

• Define and execute commercial strategy in line with group objectives

• Lead international Sales, Marketing, and Business Development teams

• Oversee category leadership and new product launches

• Drive digital, trade, and data-led commercial initiatives

• Strengthen relationships with partners and customers

• Align commercial efforts with supply chain and R&D

• Integrate AI solutions to optimize operations

• Build and mentor a high-performance commercial team

 

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Key Responsibilities

 

• Design strategies for international market entry and growth

• Set performance metrics for sales, customer retention, and conversion

• Conduct market research to guide positioning and product strategy

• Drive sales targets via strategic partnerships and distribution

• Lead product portfolio development and regional customization

• Ensure market-aligned pricing, promotions, and positioning

• Develop pricing models and P&L optimization plans

• Lead customer relationship efforts to ensure loyalty and satisfaction

• Oversee marketing and lead generation campaigns

• Collaborate cross-functionally for commercial alignment

• Drive commercial innovation through AI and analytics

 

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KPIs

 

• Revenue Growth Rate

• Gross Profit Margin

• Return on Marketing Investment (ROMI)

• Market Penetration Rate

• Lead Conversion Rate

• Customer Satisfaction Metrics

 

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Candidate Profile

 

 

Education

 

• Master’s degree in Business Administration, Marketing, or related field

 

 

Experience

 

• 20+ years in commercial roles, 7+ years in senior leadership

• Proven success with sustainable products

• Must have experience in agri-food (juices, concentrates, IQF)

• Global market experience in US and Europe is required

• GCC market experience is a plus

 

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Core Competencies

 

 

Technical

 

• Market analysis, international expansion, and pricing strategy

• Product lifecycle and category management

• P&L management and financial forecasting

• Digital marketing, branding, and lead generation

• International trade compliance and logistics

• Data-driven decision making using analytics

• Risk and regulatory compliance

 

 

Leadership

 

• Strategic vision and execution

• Team alignment and leadership

• Leading change and innovation

• Talent development and coaching

• Collaborative and inclusive approach

• Customer-first mindset

 

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Languages

 

• Fluent English required

• French, Italian, or Spanish is a strong advantage

 

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Other Requirements

 

• Must be open to hybrid working

• Frequent travel expected for international leadership duties