For our client company, a multinational software house in FMCG field, we are looking for a Content Marketing Manager.

Responsibilities:

• Support the definition of content strategy for Trade Optimisation according to company goals and strategy
• Collaborate to deliver digital contents in relation to corporate brand and digital guidelines
• Coordinate content creation and delivery with teams of graphic design, digital media and public relation specialists
• Manage content distribution to online channels and social media platforms
• Monitor, measure and analyse performance metrics across media channels, take corrective actions, optimise content
• Ensure compliance with law (e.g. copyright and data protection)

Qualifications:

• Degree ideally in journalism, marketing or related field
• At least 7 years’ experience in a similar role
• Experience with Content Management System (CMS), MS Office, Adobe Creative suite, social media planning platforms
• Web analytics expertise in using social media engagement and SEO strategies
• Full professional proficiency in English

Location: Bologna/Milano + smartworking