Key Duties and Responsibilities:

• Develop and implement comprehensive communication and public relations strategies to promote the company brand image and enhance its recognition.
• Create and maintain a consistent and compelling company brand image across various communication channels, include paid and unpaid media, website content and marketing collateral.
• Plan, prepare and distribute original promotional content such as articles, news and press releases, case studies, blog posts and other updates on behalf of the organization.
• Cultivate and maintain relationships with media and influential industry professionals.
• Arrange interviews, identify and leverage speaking and writing opportunities for company leaders in order to position it as a thought leader and promote the company image and reputation.
• Maximize brand presence on various media (e.g. digital and social media, TV if possible) in coordination with the marketing team; track and influence media coverage; report on PR campaign results.
• Organize PR events to increase awareness of the company; promote and attend special events and functions as requested.
• Promote corporate milestones and activities such as company projects, new products’ launches, community service activities, new hires, promotions and retirements etc.
• Arrange photography and/or press coverage for special events.
• Develop communication plan to manage sensitive issues in order to maintain the company’s reputation.
• Collaborate with internal teams to gather content and insight for external communication efforts
• Manage the delivery of internal messaging (in coordination with various departments) to ensure employee engagement and understanding

Knowledge, Skills and Abilities:

• Strong written and verbal communication skills, including exceptional copywriting and editing abilities
• Ability to work independently, manage time and remain focused
• Excellent project management and organizational skills
• Ability to work effectively in a fast-paced, collaborative environment
• Familiarity with relevant software and tool for PR and communications management

Required Education and Work Experience:

• Bachelor’s degree in Public Relations, Communications, Marketing or related field, Master’s Degree a plus
• Previous Healthcare IT industry experience with related media contacts is essential
• Minimum of five years’ experience in public relations and corporate communications
• Extensive experience with media relations, crisis communication and reputation management