For a multinational tech/e-commerce company in the luxury and fashion field, we are looking for a CRM Data Analyst who will contribute for the personalization of the Customer Journey and Customer Experience.

Activities:

• Cooperate for the launch and the evolution of the Customer Data Platform (CDP)

• Work with internal stakeholders (CRM, Marketing, Digital Media and Martech) for the definition of KPIs to be included in the Data and Customer roadmap

• Support the Customer Product Owner and Data Engineers to translate needs from the business into a set of marketing capabilities and data assets

• Assure the definition of the data quality benchmark and measurement processes

Requirements:

• At least 4 years of experience in the data domain (CRM analyst, Marketing analyst, data analyst, data scientist)

• Good understanding of the data domain pillars (data collection, data analysis, data quality, governance etc.)

• Data manipulation and querying knowledge (at least one of them: SQL or R or Python or SAS)

• Verbal and written fluency both in English and Italian

• Advanced analytics tech experience (Machine Learning, Artificial Intelligence, Big Data) is a plus

• Prior experiences in Customer Data Platforms (CDP) are considered a huge plus

Location: Bologna/Milano