Key Responsibilities

1. Manage and monitor the CRM system and lead funnel, ensuring proper lead allocation and follow-ups.
2. Execute digital marketing campaigns across online platforms to generate customer enquiries.
3. Coordinate with sales teams to ensure effective lead conversion and tracking.
4. Organize and support marketing campaigns, product launches, and promotional events.
5. Maintain accurate customer databases and lead information within CRM systems.
6. Generate reports and insights on campaign performance and lead generation.
7. Ensure all marketing and communication activities comply with OEM brand guidelines and standards.
8. Collaborate with internal departments to support customer engagement initiatives.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field
• Certifications in CRM tools or digital marketing are an added advantage.
• 3-5 years of experience in CRM, digital marketing, or customer engagement roles
• Proven experience in managing CRM systems and lead funnels
• Experience working in automotive, FMCG, or retail sectors is preferred
• Strong exposure to digital marketing and campaign execution

The job description is not designed to cover or contain all activities, duties, or responsibilities of the profession. However, duties, responsibilities and activities may change, or additional duties and responsibilities may be assigned later, as needed.