Job - D2C Head

Back to Jobs

D2C Head

The vacancy has expired

Job Description

Purpose – Why does it exist?

To lead the growth of our D2C e-commerce vertical (brand websites and apps), with a strong focus on profitability.

Key Performance Indicators

Key Responsibilities

P&L

Create & deliver ambitious growth plans for our D2C platforms. Overall, in charge of D2C business delivery
Driving performance on all performance-marketing channels such as Facebook and Google, as well as organic, direct and affiliate sources of revenue and traffic
Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives, leading up to metrics around sales, traffic, engagement, LTV/CAC and NPS

Customer Experience

Performance Marketing, Retention, Organic Growth

Ownership of customer retention marketing activities and merchandising strategy for scaling up revenue
Run an effective acquisition funnel with diversified acquisition sources, and strong customer loyalty
Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications

Stakeholder Management

Work closely with the brand teams, supply chain teams and other stakeholders in the value chain on all aspects related to growth, sales, content and creatives

People Management

Create a supportive and collaborative environment in which team members are coached, trained and provided with opportunities through development
Hire & build a highly passionate and self-driven team internally to sustainably and profitably grow the D2C business for the brands

Experience & Qualification

Mandatory:

MBA from a reputed college, with minimum 5 years’ experience in ecommerce/D2C roles with P&L responsibility
Demonstrated ability to lead teams and work in high-pressure situations.
A passion for numbers
Top notch problem-solving skills
Excellent planning skills, analytical ability and lateral thinking ability
Great at managing relationships, leading teams and working with multiple stakeholders

Competencies	Behavioral Indicators
Thinks analytically, yet out of the box	Identifies problem and comes up with innovative solutions, is good with numbers
Loves sales & marketing	Creates clear and concise oral & written communication
Teamwork (Working with internal and external stakeholders)	Builds and maintains effective working relationship with colleagues and external stakeholders
Eager and fast learner	Has the flexibility and enthusiasm to learn, unlearn, relearn
Influencing skills and leadership skills	Is aggressive in chasing targets