Responsibilities:

• Quickly achieve high-level knowledge of the company solution suite and deep understanding of our positioning statements, buyer personas, and business needs
• Increase lead generation and qualification through a strategic and prescriptive demand generation strategy by segment and persona. This includes inbound lead acquisition and outbound account-based marketing strategy
• Strategize and execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, direct mail, trade shows, social media, and more.
• Analyze campaign ROI and effectiveness to optimize future programs based on those learnings
• Work closely with Marketing Ops & Sales Ops to provide reporting and actively monitor and analyze the health of marketing contribution to the sales pipeline & conversion, program ROI, and customer acquisition and penetration, contact acquisition and activity
• Ownership of monthly marketing metrics and goals, reporting on number of budgets vs. actual MQL, SQO conversions, conversion points, and more
• Utilize 6Sense and Marketo platform, own and execute demand generation activities included, but not limited to, engagement campaigns (lead nurturing), prospect intelligence, lead scoring, digital content strategy, and more
• Work closely with the Sales leadership on strategy, sales plays, and campaigns
• Assist in maintaining sales and marketing data integrity

 Requirements:

• BS/BA required
• Deep understanding of B2B tech, with expertise in leveraging digital channels to drive lead generation and brand amplification
• 5+ years of demand generation experience
• Strong interpersonal skills, a high degree of initiative, with the ability to work in and across teams
• Exceptional ability to write and produce engaging content, able to write quickly and concisely for technical audiences
• Experience with Salesforce, Marketo, 6Sense, Google Analytics, Adwords, and other key marketing stack solutions
• Excellent project management skills with ability to multi-task, set measurable objectives, hit deadlines and be highly accountable for results
• Innovative thinker with a passion for generating new ideas, nurturing a culture of creative, and continuing to raise the bar on business performance.
• Self-starter that can balance the need to deliver immediate impact and make progress on long-term “game changing” initiatives
• Experience using ABM martech - or knowledge of ABM martech space - a plus
• Background in the cybersecurity industry - a plus