They are looking for a Design Lead to shape the look and feel of their products — turning functional ideas into attractive, brand-fit, and market-ready designs. Candidate  will work closely with the New Product Development  team and brand partners to bring products to life through colors, graphics, decals, and packaging. This role will define the visual identity of Bidso’s products, ensuring they stand out both in stores and online. You’ll also lead and guide a team of designers, collaborating on creative concepts and the finer details of the design process.

Roles and Responsibilities

• Develop color and graphic variants from base 3D designs provided by the NPD team.
• Create digital renders and mockups with different color palettes and surface finishes.
• Build and maintain color libraries and brand-wise mood boards for design consistency.
• Design decals, stickers, and branding graphics that enhance product appeal and align with brand identity.
• Adapt licensed character guidelines (e.g., Harry Potter, Hello Kitty, NASA, Peppa Pig, Transformers, etc.) into on-product graphics meeting compliance standards.
• Conceptualize and design packaging elements including boxes, hang tags, and inserts with marketing and brand teams.
• Ensure packaging designs are visually appealing, accurate, and manufacturing-ready with proper dielines and print specs.
• Collaborate with NPD, tooling, and production teams to ensure color feasibility and graphic accuracy in production.
• Support Sales and Marketing teams with product visuals for catalogs, e-commerce, and presentations.
• Maintain an organized visual database of all SKU design variants and packaging templates.

Skills Required

• Strong creative sense with good understanding of colors, design, and materials.
• Skilled in Photoshop, Illustrator, and CorelDRAW; KeyShot or Blender is a plus.
• Experience in product, toy, or lifestyle design.
• Able to turn technical products into attractive and emotional visuals.
• Basic knowledge of 3D CAD files (STEP/STL) and how to apply colors or graphics on them.
• Familiar with printing and packaging processes like screen or heat transfer printing.
• Able to prepare production files with correct dielines and print settings.
• Takes ownership of projects and delivers clear design outcomes.
• Detail-oriented, quick to adapt, and open to different brand styles.
• Works well with teams across design, marketing, and production.
• Degree or diploma in Design or Visual Communication.
• 6–8 years of experience in product or packaging design.
• Experience with licensed or kids’ character designs is a big plus.