Lucknow, India

Performance Marketing & D2C Growth Manager We are looking for a hands-on Performance Marketing & D2C Growth professional to own the digital growth agenda, drive online sales, manage media spends, and improve marketing efficiency. Key Responsibilities Own performance marketing across Meta, Google and affiliate channels, with accountability for revenue, ROAS and CAC. Plan media budgets, campaign strategy, sales projections and promotional calendars. Manage day-to-day campaign optimisation, testing, bidding and budget allocation. Drive website CRO, analyse customer journeys and improve conversion across the funnel. Build and manage basic CRM/lifecycle journeys including welcome, abandoned cart, post-purchase and win-back campaigns across Email, SMS and WhatsApp. Oversee SEO, social media and digital partners, ensuring alignment with business goals. Own weekly/monthly reporting across sales, spends, ROAS, CAC, conversion and customer retention. Manage agencies, freelancers and platform partners, including the transition to an in-house performance marketing setup. What We’re Looking For 5–7 years of experience in performance marketing, D2C, e-commerce or growth. Strong hands-on expertise in Meta Ads and Google Ads (Search, Shopping/PMax, YouTube and Display). Experience managing significant media budgets with clear performance accountability. Strong understanding of ROAS, CAC, attribution, conversion and funnel metrics. Working knowledge of GA4, Google Merchant Centre and tracking/pixels. Exposure to CRM/lifecycle marketing, SEO and social media. Strong analytical, communication and stakeholder management skills. Experience managing agencies or specialist partners. Success Metrics D2C revenue and growth ROAS and blended CAC Website conversion improvement Repeat purchase and CRM-driven revenue Quality and timeliness of reporting and insights This is an opportunity to build and scale a D2C growth engine from the ground up, with direct ownership of acquisition, media, conversion and retention.

● Field-Based Role: Should be comfortable being always on the road for regular market visits, mall visits, site evaluations, and activation execution. ● BTL Activities & Activations: Plan and execute BTL activities, mall activations, pop-ups, exhibitions, and other consumer engagement activities across the region. ● OOH & Billboard Planning: Identify and plan billboard, hoarding, mall branding, transit media, and other outdoor placements based on location, footfall, target audience, and visibility. ● Mall & Market Visits: Conduct regular mall and market visits to identify suitable locations, understand local consumer behaviour, and plan relevant marketing activities. ● Marketing Strategy: Plan and execute regional marketing strategies to improve brand visibility, consumer engagement, and market presence. ● Vendor & Site Management: Coordinate with mall operators, event organizers, OOH vendors, and local media partners to ensure smooth and timely execution of activities. ● On-Ground Brand Presence: Be actively present on-ground during activations and site visits to oversee execution, ensure brand visibility, and resolve issues in real time. ● Regional Marketing Calendar: Plan and manage the calendar for activations, mall activities, OOH bookings, and other marketing initiatives based on business and seasonal requirements. ● Budget & ROI Tracking: Manage BTL and OOH budgets and track footfall, leads, conversions, and overall effectiveness of marketing activities. ● Cross-Functional Coordination: Work closely with Retail, Store Operations, Visual Merchandising, and central Marketing teams to ensure a consistent brand experience. ● Local Market Intelligence: Monitor competitor activities, identify new locations and opportunities, and provide insights to improve regional marketing initiatives.

Strengthen internal financial controls through robust SOP documentation, RCM updates, risk assessments, and control testing to ensure governance and compliance. Coordinate and lead internal audits, ensuring timely closure of audit observations and effective follow-up to enhance accountability. Drive finance transformation by leading SAP improvements, automation projects, AI initiatives, and digital finance adoption to improve efficiency and effectiveness. Collaborate with cross-functional teams and re-engineer finance processes to enhance operational excellence, governance, and overall effectiveness of the Finance function.

Manager / Sr. Manager – Finance Key Responsibilities: Manage month/quarter/year-end closing and Ind AS financial reporting. Ensure compliance with SEBI LODR & Schedule III requirements. Prepare MIS, variance analysis, budgeting and forecasting reports. Review journal entries, balance sheet reconciliations and financial performance. Support Audit Committee, Board reporting and statutory audits. Coordinate with Sales, Production, R&D, Supply Chain, IT and Secretarial teams. Key Requirements: CA with 2–5 years of relevant experience. Strong hands-on experience in Ind AS reporting. SAP ECC/S4HANA experience mandatory. Mandatory experience in Pharma / Chemical / Process Manufacturing. Listed company experience preferred. Strong Excel skills; Power BI would be an advantage.

Role: National Sales Manager (PAN India Sales Head), IPCA Laboratories Limited Reporting To: Vice President Location: Mumbai No. of Positions: 2 Divisions: 3C & Cardimet Therapy: Cardio-Diabetic Purpose of the Role To lead and drive the national sales strategy for the Cardio-Diabetic portfolio, ensuring achievement of business objectives through effective sales planning, execution excellence, distribution expansion, customer engagement, and strong team leadership. The role will also identify new growth opportunities, strengthen market presence, and build capabilities required for sustainable business growth. Key Responsibilities 1. Sales Strategy & Business Planning Develop and implement the annual and long-term sales strategy for the Cardio-Diabetic portfolio. Prepare sales forecasts and translate business objectives into actionable regional and territory-level plans. Define targets for regions and teams and monitor performance against agreed objectives. Analyse market, competitor, prescription and sales data to identify growth opportunities and improve market ranking. 2. New Product Launches Develop and execute launch plans in alignment with the overall brand and marketing strategy. Ensure launch readiness across sales teams, supply chain, distribution and other stakeholders. Monitor launch performance, identify gaps and drive timely corrective actions. Build strong scientific and product knowledge within the sales team through structured training and capability-building initiatives. 3. Sales Performance & Execution Monitor sales performance, field-force productivity and execution effectiveness across regions. Review key sales and market indicators regularly and drive corrective actions wherever required. Ensure effective implementation of sales processes, customer coverage and engagement plans. Drive execution excellence through regular business reviews with regional and sales leadership teams. 4. Distribution & Supply Chain Identify distribution gaps and strengthen the availability of products across priority markets. Work closely with Supply Chain and commercial teams to ensure adequate stock availability and smooth product flow. Identify opportunities to expand market reach through effective distributor and channel management. 5. Customer & KOL Engagement Build strong relationships with key customers, healthcare professionals and industry stakeholders. Develop and manage KOL engagement initiatives in alignment with company policies and compliance guidelines. Drive scientific engagement activities to strengthen the prescriber base and enhance brand visibility. 6. Market Intelligence & Growth Opportunities Leverage market intelligence, customer insights and industry trends to identify new business opportunities. Evaluate emerging markets, therapies and potential portfolio opportunities. Develop business cases and action plans for new initiatives, with clear milestones and accountability. 7. People Leadership Lead, mentor and develop a high-performing national sales team. Drive goal setting, performance management, capability development and succession planning. Identify training and development needs and build relevant sales and leadership capabilities. Foster a performance-driven and collaborative culture across the sales organization. Education Graduate in any discipline Experience 15+ years of experience in Pharmaceutical Sales, with significant exposure to Cardio-Diabetic / Chronic Therapy segments. Proven experience in leading large, geographically dispersed sales teams at a national/regional leadership level. Strong understanding of pharmaceutical sales, market dynamics, distribution, KOL engagement and new product launches. Demonstrated track record of delivering business growth and driving sales execution excellence.

EA to CFO – Diversity & FP&A Experience: 10+ Years | Qualification: CA Partner with the CFO on FP&A, budgeting, forecasting, MIS, and business analysis. Prepare management reports, dashboards, and presentations for senior leadership. Drive strategic projects and coordinate with cross-functional stakeholders. Support Diversity & Inclusion initiatives and people-focused programs. Strong skills in financial modelling, stakeholder management, and executive communication.

Lead the styling team and act as the main styling contact for the brand. Ensure all styling follows company global guidelines and quality standards. Plan and prepare styling requirements, review looks, and ensure everything is ready before shoots. Work closely with Art, Photography, Product, and Production teams to ensure smooth shoots. Maintain consistent styling quality, solve styling issues, and support the team on set when required.

Production Planner – E-commerce Photography : responsible for coordinating the end-to-end photography production workflow—from sample readiness and studio scheduling to resource planning, production tracking, and timely delivery of e-commerce assets. Key experience: 5+ years in production planning, studio operations, creative production, or project coordination Strong experience managing complex schedules, multiple priorities, and deadlines Exposure to e-commerce photography, content production, studio operations, or sample management Strong stakeholder coordination across creative, logistics, e-commerce, and business teams Experience with production reporting, capacity planning, and resource management A data-driven, process-oriented mindset with exposure to workflow automation or AI-supported planning

Mission: Lead and develop company's post-production department, ensuring all the image assets meet the highest quality standards while continuously improving workflows through innovation, automation, and AI-supported technologies Requirements: 5+ years in image post-production, retouching, image production or image management. Experience handling high-volume e-commerce/product photography. Ideally experience managing a retouching/Q&A team. Experience working with photographers, art directors, stylists and production teams Technical: Advanced Adobe Creative Suite, especially Photoshop. Strong understanding of professional image-production workflows. Understanding of colour, composition, consistency, image accuracy and retouching standards. Exposure to AI-assisted retouching, automation or emerging image-production technology.

Your Mission The Studio Manager is the operational backbone of Global Content Studio in India who turns a world-class physical studio into a consistently high-performing content engine. You will own the day-to-day running of a 6,000sqft, 6,216 sq ft facility housing 15+ peg shot booths, a 16m cyclorama, a full post-production suite, and a crew of 30+ people across photography, styling, editing, and AI-assisted production. Your Talent 5+ years in a studio management, production management, or head of studio role — ideally in fashion, sportswear, or e-commerce content production Direct experience running high-volume pack shot or product-on-model photography operations, not just campaign or editorial; experience experience in campaign and editorial shoots is welcome Proven ability to manage large, cross-functional production crews (10+ people) in a fast-paced environment Working knowledge of tethered capture workflows, Capture One, DAM systems, and image retouching pipelines Experience working with global style guides and brand visuals Strong understanding of target consumers and business goals, with the ability to translate them into the right visual outcome Your Responsibilities Own the overall look & feel of eCom on-model shoots. Ensure brand consistency and adherence to OM style guidelines. Lead the on-set team and act as final decision-maker. Review and approve image selection during and after shoot. Collaborate with Styling, Photography, and Post-Production teams. Maintain efficiency without compromising quality.