Deliverables of the role (Key Responsibilities/ Accountabilities)

• Business Planning (15%)

o Developing the Digital & Social media strategy.

o Identifying the platforms to target and developing the short & long-term plans.

o Identifying problems, opportunities within the existing framework and executing plans to develop these areas.

o Convert plans to actionable campaigns in accordance with the brand guidelines.

o Collaborate with internal brand and sales teams to build an integrated digital and social media approach across the business.

o Research, identify and action new trends in the digital space for the benefit of the company.

• Campaign Execution (50%)

o Manage & execute campaigns in the digital & social media landscape.

o Generate and maintain content for all company platforms in use.

o Run Paid Digital Ads on Search & Display digital ad platforms

o Create and schedule Email campaigns

o Manage company presence on social networking sites including Instagram, Facebook, TikTok, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.

o Monitor effective benchmarks to measure impacts.

o Analyse, review, and report on the effectiveness of campaigns in an effort to maximize results

o Monitor trends in online tools, trends and applications.

o Become an advocate of the Company on social media spaces, engaging in dialogues and answering questions where appropriate.

• Internal Coordination (25%)

o Work with internal teams to develop content for digital & social media.

o Hold regular sessions with cross-functional teams to present learning from Social Media channels & brainstorm on future strategies.

o Coordinate and leverage content and social media activity across brands and suppliers for the benefit of the company.

• Business Development (10%)

o Explore other non-traditional means of online advertising eg. bloggers/ online ambassador programs to reach out to targeted consumer & customer groups.

o Learn about new trends in digital & social media space and explore opportunities on how we could adapt them to fit our business needs.

o Build partnerships with related companies to enhance the reach and effectiveness of our own strategies.

Key Performance Indicators

• Brand awareness growth

• Website traffic growth

• Social media ‘likes’ , ‘followers’, ‘share’ growth

• Website member's growth

• Online licence & purchase growth

• Retail share increase

• Liquor Licence acquisition & retention growth

• Retail footfall growth

• Campaign execution ROI

• Consumer satisfaction

• Performance reporting